ABOUT

Who Are We

Pickled Ginger is a vibrant and progressive Digital SEO Marketing Agency immersed in brands, focused on strategy and driven by results.

Elaine Pasini

Elaine Pasini

Director and Content Optimiser

A love of law, writing and digital organic optimisation.

Elaine is an experienced SEO & Digital Marketer, specialising in optimised content for Google’s ranking factors. You’ll often find her with a coffee, head down, researching her client’s industry to ensure all her ghost writing articles and blogs have a strategic part of Pickled Ginger’s SEO PR campaigns. Having worked in law, marketing and PR all her working life (it’s a long one…) Elaine will build a client’s online presence through strategic case law research, client’s tone of voice, client persona preparation, keyword audit and competitor analysis. Working with her team to build mini algorithms for link building and progressive SEO techniques genuinely gets her excited!
Pickled Ginger is clearly a brand Elaine began with years ago, but the company is Pickled Ginger is a brand Elaine founded years ago, but as the company grows and it celebrates new members to Team PG, Elaine is focusing on managing the team, developing the business, attending conferences & workshops, speaking at events, and writing clients’ articles.
When not researching & writing, meeting clients or hustling with her team, you’ll find Elaine asleep. Or drinking Tequila Sunrises.

info@pickled-ginger.com
Craig Dewart

Craig Dewart

Digital Strategy Manager

Craig is Pickled Ginger’s data driven marketing strategist. When not building algorithms to predict clients’ successes through backlink strategies, Craig will be collaborating with team members to ensure all digital aspects of a client project has the potential to grow substantially. Having worked in digital marketing for over 5 years, Craig is Pickled Ginger’s analytical innovator. He created Masters In Marketing, a group aimed at small to medium sized businesses, helping uncover the best strategies, tools and principles from marketers who have been and done it time and time again. Craig has managed SEO campaigns for some of the biggest companies on the internet and his successes have helped clients’ online sales enquiries far exceed their expectations.

Outside of work….Craig devours books, so when he’s not checking out data, you’ll find him buried in business books and biographies. He does find time for the occasional weekend bender.

info@pickled-ginger.com
Joseph “Danny” Kerr

Joseph “Danny” Kerr

Copywriter

Danny is one of Pickled Ginger’s fabulous writers, producing effective content for our clients. Whether it’s website copy or blog and article writing, Danny rises to all challenges. His love of words, semantics and keywords shines through and his ability to research an industry for a client is swift and energetic. He helps build a business voice, if you are lacking one; he delivers messages that are easily understood and what Team PG love is the fact that Danny has the ability to engage with audiences in such a way that guarantees his written content for your brand achieves the desired results.

When not materialising content magic, you’ll find Danny either at the gym, absorbed in a book, or (this is his favourite bit) RESEARCHING and learning about sound production for producing music.

info@pickled-ginger.com
Mel Matthews

Mel Matthews

Creative Brand Manager

Mel works with Pickled Ginger’s clients when they’d like a brand make-over or make up! She loves making websites look beautiful through graphics or through the lens. She has worked extensively on large brands and has been featured in How to Style Your Brand, Country Homes & Interiors, and Vogue. When working with PG clients, such as lawyers and property professionals, her use of detail and colour to enhance vibrant brand identities has been a total hit.

Brand photography and graphic design are Mel’s passions, having studied at the esteemed St Martin University of Art in London, but when she’s not being fabulously creative, you will find her climbing mountains, swimming, running or dancing….pure energy!

info@pickled-ginger.com
Subhadeep “Sub” Ghoshal

Subhadeep “Sub” Ghoshal

Digital Marketing Manager

Sub has worked in digital marketing for over 20 years and his knowledge of web development, app designs, CMS builds, social media trends is incredible. If marketing exists online, it’s classified as digital marketing, and that’s just what Sub’s knowledge offers. Pickled Ginger’s international link through Sub means the team learn valuable internet strategies throughout the globe and Sub’s love of web development dovetails with our in-house brandster, Mel Matthews (who designed the logo and colour theme for our website). Sub designed our website, with content written by Elaine and Danny. A techie at heart, with a love of focusing on ensuring each and every client receives value and professionalism to generate leads online.

Sub has been with Pickled Ginger since 2018 and travels extensively for conferences and has a place in India, as well as London.

info@pickled-ginger.com

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