Google My Business for Small Businesses! What, Why and How?
What is Google My Business? Google My Business is a free service (for now…) that is so fabulous for any small business or start up. No need to have a ridiculously high budget for Ads such as Yell when Google My Business offers the same for free. However, this service is for LOCAL reach. If you are hoping to reach a bigger geographical audience you might have to think more…
SEO CyberSecurity
The Importance of Secure Digital Assets for the Modern Law Firm The year is now 2020. It’s been 45 years since the first personal computer hit the market. Since then the progression of modern technology has been increasing faster and faster. It’s hard to imagine a world today where computing doesn’t permeate every aspect of our lives. From smart-phones to smart-homes, technology is irreversibly integrated into our daily lives. But…
Digital Marketing & SEO – Excellent Return on Investment
How do you measure success for your business? Through KPIs?Customer Satisfaction?Lead Conversions? Google Analytics is a great way of determining the success of your search engine optimisationcampaign. The metrics in Google Analytics offer a tracking system to monitor your: traffic referral sources conversions ROI Apologies if I'm teaching you to suck eggs, but do you ever take into account the metrics for online marketing? Search Engine Optimisation (SEO) isexcellent marketing…
SEO – How to Write a Blog to get Google’s Attention
SEO – How to Write a Blog to get Google’s Attention How do I write a blog that is found with search engine optimisation in mind (SEO)? Writing for your audience is always better than writing for an algorithm HOWEVER there are tips to follow when writing a blog on your website, or online in general. How to FORMAT a blog for SEO Formatting a blog, article, post, whitepaper, etc…
