Digital SEO Marketing for the best ROI
How do you measure success for your business? Through KPIs? Customer Satisfaction? Lead Conversions? Google Analytics is a great way of determining the success of your search engine optimisation campaign. The metrics in Google Analytics offer a tracking system to monitor your: traffic referral sources conversions ROI Apologies if I'm teaching you to suck eggs, but do you ever take into account the metrics for online marketing? Search Engine Optimisation…
What’s a normal conversion rate in digital marketing?
What’s a good conversion rate from your Google Ad and Facebook Ad? What should you expect from email marketing campaigns? Is organic website traffic growth really the most powerful? What is a conversion rate in digital marketing? Your conversion rate is the percentage of visitors to your website that do exactly what you’d like them to when they click on the page you’ve directed them to. It’s part of your sales funnel,…
E-Commerce and Google’s 2021 Update – Is Your Website Ready?
E-Commerce has never been so competitive and if you’re not ahead of digital updates, you’ll find your customers being directed elsewhere. In 2020, Google announced a new ranking factor which will be rolled out in the Spring of 2021. This new ranking factor is called “Page Experience” and essentially measures how users perceive the experience of interacting with a specific web page. The purpose of this update is to ensure…
SEO Tips and Trends to Improve a Website in 2021
New website, immediate leads? Think again. SEO tips & trends for your business in 2021 Starting a new online business and stuck at website SEO? Have you even thought of your SEO? Your business website is a critical part of your brand, which will prove to be the hub for all the online marketing campaigns you run in the future. This makes it important for you to put all your…
15 Last-Minute Black Friday Marketing Tips for ECommerce and SMEs
eCommerce Black Friday Guide For Small Business Owners With Black Friday and Cyber Monday just around the corner, businesses are gearing up to make BIG sales. No matter the size of your e-commerce store, there is no better opportunity to boost sales than now. Buyers are ready to hit their favourite stores and you may be wondering how to make sure that your own is on their list... Truth be…
How to sell online – Shopify & Ecommerce Digital Marketing Tips
You own an online store and want to sell your gorgeous products through a Shopify website...but not sure how to sell online? Firstly, congratulations! You may have adapted your actual shop into an eCommerce retail business; or you always wanted the dream of selling your goods online, or Covid has forced you to change your way of living...come what may, you have started your journey. Hang on though, are you…
Email Marketing is alive and kicking with substantive stats to back up the claim.
Why all SMEs should be using Email Marketing Guest Blog by Mailchimp Expert and Pickled Ginger Marketing’s very own Email Marketing Guru Vicky Smith, Mailchimp Partner Marketing a business can be overwhelming, but when there’s a clear strategy in place, the pieces fall into place. If you’re putting all your marketing eggs in one basket, you’ll run into problems. Let’s take social media for example, as I can bet that…
Managing Client Expectations as a Female Small Business Owner
Are you too nice to run a successful business? I used to work in a Litigation & Dispute Resolution of a brilliant law practice in Gerrards Cross. I worked there for near-on 10 years. The Partners and I were good friends. There were 4 Partners in the Department and each one was different, but one thing they all had in common were a) they were men, and b) they loved…
WHAT DOES PR HAVE TO DO WITH SEO?
Guest Post by Fiona Minett Boss Your PR PR expert, PR coach and a top UK PR adviser SEO and PR – a winning combination for leads I’m guessing that having an SEO supremo such as Elaine in your corner will mean that you probably already know your stuff when it comes to the basics of SEO, however, have you considered PR in the SEO equation? PR and SEO…
10 Affordable Marketing Ideas to Help Grow Your Small Business into a Big One!
Start-Ups and Small Businesses - Easy & Affordable Marketing Ideas Having a solid marketing strategy is essential for any business wanting to thrive in today’s fast-moving, digital landscape. No matter how good your products or services are, it’s seriously tough trying to achieve the success you no doubt deserve without a properly documented and evidenced marketing plan in place. However, small businesses and start-ups rarely have a sizeable budget to…
CONTENT MARKETING and Storytelling in a Digital Era
Life would be boring without stories. We all have a story to our lives, and in turn the businesses we build. How does a business use the art of story telling for their content marketing? As a member of the CIM (The Chartered Institute of Marketing I know the importance of words. Definition of content marketing So what does content marketing actually mean? According to the Content Marketing Institute, (CIM)…
Everything you need to know about Pinterest for Business
WHY PINTEREST SHOULD BE ON TOP OF YOUR SOCIAL MEDIA CHANNELS Guest Blog by Pinterest Expert and Pickled Ginger Marketing's Pinterest Guru Natasha Pavlovic Jankovic Social Media: Facebook, Instagram, Pinterest, LinkedIn, Twitter, YouTube... the list goes on and on. WHY PINTEREST SHOULD BE ON TOP OF YOUR SOCIAL MEDIA CHANNELS Facebook, Instagram, Pinterest, LinkedIn, Twitter, YouTube... the list goes on and on. In a sea of numerous social media channels,…
What is an Error 404 and How Can I Fix It?
Help! My Website has an Error 404 It’s probably happened to you at least once, when you’ve been searching for something on the internet, and all you receive is this message – 404 Error: Page Not Found! Irritating isn’t it? However, imagine being the owner of the website with the “error message”. An Error 404 indicates some issue on your website that needs to be fixed immediately, not because…
What does E-A-T mean? (Great for SEO help)
Expertise, Authority, and Trust E-A-T …Google’s Framework to Distinguish High Quality Content “Without a strategy, content is just stuff, and the world has enough stuff” Arjun Basu Ever since the inception of Internet Marketing, the importance of creating Good Quality Content has only increased. Content is still the KING that decides the Success or Failure of a marketing strategy. In its Search Quality Guidelines, published in 2014, Google first introduced…
How to write quality content Google needs to rank you in 8 easy steps
Google Wants Quality Content The content you post on your website speaks a lot about your brand. It doesn't just help the online users judge the quality of your website; it also gives ample opportunity for search engines to figure out whether or not your site should be ranked. Contents of blog: Understand your audience Keyword research Long-tail keywords Delivering value bombs Optimise meta data Internal link building Be consistent…
Does SEO Confuse You & Could Your Business Benefit From It?
Search Engine Optimisation - do you need it in your business strategy? It's hard for us SEOs and Digital Marketers to explain why SEO offers incredible ROI. If (and only if) you get a really good SEO agency to run an SEO audit to show various measurable tactics, will you know if SEO is worth an investment for your marketing strategy. So what exactly is SEO? SEO is an abbreviation…
How Google My Business can skyrocket your local sales in 2020
Can Local SEO & Google My Business Skyrocket My Local Sales in 2020? Spoiler alert: Your business needs to be on Google My Business…. The days of phone books have come to an end. Your target audience is innovative, savvy, smart with time and tech intuitive. While they still rely on other people's recommendations, they don't shy away from doing their own research; especially on the internet (let’s face it,…
How to add Whatsapp to your desktop – life changing!
How can I use WhatsApp on my desktop, laptop (MAC or PC)? You won’t have escaped WhatsApp. Everyone is using it. Rarely do we text. Google Hangouts is another fabulous way of communicating, but this post is concentrating on WhatsApp, which is Apple software. Ever wondered why some people seem to be able to type WhatsApp messages really fast, download documents and reply in seconds. They probably have their WhatsApp…
Why Use a 360° Marketing Agency for Best Results & ROI
Why Use a 360° Marketing Agency for Best Results & ROI Launching a new business is a balancing act, you need to ensure each and every area is optimised towards providing positive results for your business. Marketing is the single most important method for generating revenue. In 2020, there are thousands of businesses trying to be found online and failing. This is because they don’t know how to be seen.…
Why LinkedIn is such a great platform to grow your business!
Why LinkedIn is such a great platform to grow your business! Guest Blog by LinkedIn Specialist & Trainer Bettina Siddiqi Why I first started my business I first started my business five years ago …I hadn’t taken that many clients with me from my previous role, so I needed to build my business through lead generation. I had young children at the time and didn't have a huge amount…
Google Search Console and Google Analytics: What are they and what are their differences?
Google Search Console and Google Analytics: What are they and what are their differences? We all know how to use ‘Google’, right? It’s so easy - just type in the words related to your search and voila! A list of relevant search results rolls out on your screen. But, is that all? Is that everything this tech giant brings to the table? Just a search engine? Hell no. Google's tools…
Using AI to Boost Your Business
Using AI to Boost Your Business Guest Blog by Carly Thurgood “I think because of artificial intelligence, people will have more time to enjoy being human beings” Jack Ma, Alibaba co-founder. The idea of Artificial Intelligence (AI), may for some people, bring ideas of sci-fi films, Elon Musk, or robots. However, for people wanting to build their online empire, it is quickly becoming an immensely important part of everyday life.…
ALT Text for Images: Everything You Need to Know in 2020
Did you know Google prefers to show image results on its search engine? If you make a simple Google search, you will find that the search results will have a section for ‘Images’, above the text-based organic search results. Google is able to index images on your website if you have the ALT tags optimized for your target keyword. For Google, it is a huge opportunity to provide value to…
What is a Call-to-Action (CTA)? EXAMPLES TO GET RESULTS
How do you direct your website visitors to buy from you? Through a CTA of course... How do website visitors get hold of you when reading a blog or land on your home page? What do they PRESS to buy from you? How should they order that Cheat Sheet on “Guide to Becoming a Millionaire Over Night…”, your "50% discounted offer ending this Monday" ...you know we mean. Most visitors…
How Your Social Media Posts Support Your SEO Strategies
Making Content More Shareable on Social Media to Boost Website Traffic If there are 3.8 billion users on social media, are you optimising your website traffic for them? Pickled Ginger’s 7 tips for shareable social media. Isn’t it a great idea to bring in traffic for your website from different social media channels? Seems like a no brainer to us. But, how exactly is that possible? We all invest in…
Lockdown DIY SEO – How to Create Content for Google & Searchers
Pickled Ginger's 8 Tips to Create Content for Google & Searchers SEO in 2020 is all about your readers and target audience. It’s a tough year of course, because Coronavirus is having a detrimental impact on our brands and economy. However, we are all learning new things and why not learn how to optimise your own content for Google. Google is a search engine; it bypasses illnesses, the rankings keep…
Google My Business for Small Businesses! What, Why and How?
What is Google My Business? Google My Business is a free service (for now…) that is so fabulous for any small business or start up. No need to have a ridiculously high budget for Ads such as Yell when Google My Business offers the same for free. However, this service is for LOCAL reach. If you are hoping to reach a bigger geographical audience you might have to think more…
SEO CyberSecurity for the Modern Law Firm Marketing
The Importance of Secure Digital Assets for the Modern Law Firm The year is now 2020. It’s been 45 years since the first personal computer hit the market. Since then the progression of modern technology has been increasing faster and faster. It’s hard to imagine a world today where computing doesn’t permeate every aspect of our lives. From smart-phones to smart-homes, technology is irreversibly integrated into our daily lives. But…
SEO – How to Write a Blog to get Google’s Attention
SEO – How to Write a Blog to get Google’s Attention How do I write a blog that is found with search engine optimisation in mind (SEO)? Writing for your audience is always better than writing for an algorithm HOWEVER there are tips to follow when writing a blog on your website, or online in general. How to FORMAT a blog for SEO Formatting a blog, article, post, whitepaper, etc…
