Google Search Console and Google Analytics: What are they and what are their differences?
Google Search Console and Google Analytics: What are they and what are their differences? We all know how to use ‘Google’, right? It’s so easy - just type in the words related to your search and voila! A list of relevant search results rolls out on your screen. But, is that all? Is that everything this tech giant brings to the table? Just a search engine? Hell no. Google's tools…
Using AI to Boost Your Business
Using AI to Boost Your Business Guest Blog by Carly Thurgood “I think because of artificial intelligence, people will have more time to enjoy being human beings” Jack Ma, Alibaba co-founder. The idea of Artificial Intelligence (AI), may for some people, bring ideas of sci-fi films, Elon Musk, or robots. However, for people wanting to build their online empire, it is quickly becoming an immensely important part of everyday life.…
ALT Text for Images: Everything You Need to Know in 2020
Did you know Google prefers to show image results on its search engine? If you make a simple Google search, you will find that the search results will have a section for ‘Images’, above the text-based organic search results. Google is able to index images on your website if you have the ALT tags optimized for your target keyword. For Google, it is a huge opportunity to provide value to…
What is a Call-to-Action (CTA)? EXAMPLES TO GET RESULTS
How do you direct your website visitors to buy from you? Through a CTA of course... How do website visitors get hold of you when reading a blog or land on your home page? What do they PRESS to buy from you? How should they order that Cheat Sheet on “Guide to Becoming a Millionaire Over Night…”, your "50% discounted offer ending this Monday" ...you know we mean. Most visitors…
How Your Social Media Posts Support Your SEO Strategies
Making Content More Shareable on Social Media to Boost Website Traffic If there are 3.8 billion users on social media, are you optimising your website traffic for them? Pickled Ginger’s 7 tips for shareable social media. Isn’t it a great idea to bring in traffic for your website from different social media channels? Seems like a no brainer to us. But, how exactly is that possible? We all invest in…
Lockdown DIY SEO – How to Create Content for Google & Searchers
Pickled Ginger's 8 Tips to Create Content for Google & Searchers SEO in 2020 is all about your readers and target audience. It’s a tough year of course, because Coronavirus is having a detrimental impact on our brands and economy. However, we are all learning new things and why not learn how to optimise your own content for Google. Google is a search engine; it bypasses illnesses, the rankings keep…
Google My Business for Small Businesses! What, Why and How?
What is Google My Business? Google My Business is a free service (for now…) that is so fabulous for any small business or start up. No need to have a ridiculously high budget for Ads such as Yell when Google My Business offers the same for free. However, this service is for LOCAL reach. If you are hoping to reach a bigger geographical audience you might have to think more…
SEO CyberSecurity for the Modern Law Firm Marketing
The Importance of Secure Digital Assets for the Modern Law Firm The year is now 2020. It’s been 45 years since the first personal computer hit the market. Since then the progression of modern technology has been increasing faster and faster. It’s hard to imagine a world today where computing doesn’t permeate every aspect of our lives. From smart-phones to smart-homes, technology is irreversibly integrated into our daily lives. But…
Digital Marketing & SEO | Best Return on Investment
How do you measure success for your business? Through KPIs?Customer Satisfaction? Lead Conversions? Google Analytics is a great way of determining the success of your search engine optimisation campaign. The metrics in Google Analytics offer a tracking system to monitor your: traffic referral sources conversions ROI Apologies if I'm teaching you to suck eggs, but do you ever take into account the metrics for online marketing? Search Engine Optimisation (SEO)…
SEO – How to Write a Blog to get Google’s Attention
SEO – How to Write a Blog to get Google’s Attention How do I write a blog that is found with search engine optimisation in mind (SEO)? Writing for your audience is always better than writing for an algorithm HOWEVER there are tips to follow when writing a blog on your website, or online in general. How to FORMAT a blog for SEO Formatting a blog, article, post, whitepaper, etc…
