Speed is definitely a top priority for business websites to align to Google’s ranking factors. Every second lost online can result in:

  • 9% less conversions

  • 15% less page views

  • 21% less client satisfaction

Google indicates site speed is one of the signals its algorithm uses to rank pages, so if yours is slow (for various reasons), this would not only be a knock on effect for its individual page speeds, it would also be negative for the user experience (UX). What does this mean? It means that Google will penalise your site and by that, we mean, your site will decrease in its rankings. As SEOs our job is to keep you high in the rankings. There are various issues that arise around this subject and we understand loyalty of web developers can be important to you, however, are you asking them the right questions? How often do they audit the site? Do they use SEO software to give you updated health checks? Do you have to pay extra for these? More importantly, are they experts in SEO?

Security is extremely important, it goes without saying. Many of our clients deal with client money online so not only do their websites have to be secure, but their internal links and images have to come from reliable, secure sources also. You may have an SSL Certificate (https) but are your inner links secure too? A website cannot just serve the needs of its owner – it has to also protect the rights of its visitors. Of course we are talking more than website terms and conditions, together with the legal requirements of privacy clauses, this is a default – Pickled Ginger works with leading figures in cybercrime, law tech and the SRA (Solicitors Regulation Authority) to ensure our clients have up-to-date security and an understanding of how and what to keep them safe. If you come across a “Not secure” or “Insecure connection” alert, it means your connection to that website is either not encrypted, or it’s encrypted using a weak cipher. What does that mean? Anything you send to the server (which is why having a trusted hosting source is vital) can be hacked. We strongly recommend you give your current website a health check as a) you don’t want to be hacked…and b) you don’t want to be penalised by Google.





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