Cybersecurity is a vital requirement to safeguard against fraud and data breaches. Without a secure website Google will automatically penalise a website, meaning bad rankings in the SERPs. Google recommends to ‘secure a website with HTTPS (Hypertext Transfer Protocol Secure), which is an internet communication protocol protecting the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online experience when using a website.’
Any data sent using HTTPS is secured and provides protection for a site being encryption, data integrity, and authentication.