What are Google Ranking factors?

There are over 200 Google ranking factors. A well-optimised site will get more and more traffic over time, and that means more leads and sales. Ahrefs top 10 factors are (in no particular order):
  • Backlinks
  • Freshness
  • Topical authority
  • Search intent
  • Content depth
  • Page speed
  • Mobile-friendliness
  • User experience
  • Content accuracy
  Abiding by Google’s guidelines and adhere to the E.A.T. rule.  Creating great content that your audience loves sums up E.A.T.  Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness 


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