What is a Keyword in SEO?

Keywords in SEO are specific, researched words and phrases used in web copy and blog posts that allow search engines to crawl a website to help visitors find what they are searching for.  See Keyword Research.In general, the keyword required to optimising a page for should appear in the title, in the first paragraph of your intro, in an H2.  Keywords shouldn’t be “stuffed” into a page or blog post, if it doesn’t read well, then it won’t be seen as quality and could be penalised by Google.

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