Google My Business (“GMB”) is a form of local SEO. GMB is a free tool that is so effective for digital marketing, as it helps promote GMB Business Profiles and business websites on Google Searches and Maps. With a GMB account, post updates to your Business Profile and see how customers are interacting with your business on Google.GMB offers invaluable extra visibility online. It’s a no brainer and Pickled Ginger Marketing are advocates of local SEO and building citations to work in tandem with your GMB account.