What is keyword research?

Keyword research is a way that identifies popular words and phrases that people enter into their search engine of choice (normally Google, but Microsoft laptops often default to Bing). There are various ways of researching keywords, from marketing research and polls, to using software tools to analyse and gather insights. There are many SEO keyword tools on the market, some free and others that digital marketers subscribe to, such as Ahrefs and SEMrush, which offer deep intelligence of markets.

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