What is SEO Schema?

SEO Schema (or Schema.org) is a semantic vocabulary of tags that can be added to HTML to improve a search whilst representing your business page in SERPs.  Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help digital marketers’ clients provide the information their search engines need to understand websitecontent and to provide the best search results possible at this time. Adding Schema mark-up to HTML improves the way web pages display in SERPs by enhancing the rich snippets that are displayed beneath the page title.  

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