Legal Marketing

Legal Marketing is a niche and specialist subject. Pickled Ginger Marketing works with lawyers to help them grow their businesses and generate qualified leads through an overall strategy.
Elaine Pasini, Pickled Ginger’s Director, has worked in the legal field for over 25 years (in-house paralegal, private practice fee earner, business development, marketing and PR). We work closely with experts in the legal industry and as a collaborative we are established and a go-to.


Elaine has worked in law for over 25 years and offers a full marketing solution, whether that involves how to drive website traffic through content strategy (quality articles that are optimised for Google), digital SEO and Google Ads, social media planning and campaigns, advice on webinars,email marketing and so on. Helen’s specialises in three areas: marketing planning and reviews, marketing consultancy and outsourced marketing. If you would like to speak to Elaine for an initial chat, she welcomes your call or email.

Legal Marketing Lady


Elaine and the team at Pickled Ginger Marketing specialise outsourced digital and content marketing for the legal sector. We service solicitors, lawyers, barrister chambers and legal consultants, in areas covering commercial, corporate, employment, media, entertainment, family, private client and immigration.
Elaine leads the content as her knowledge of law, tone of voice, where to research and audience understanding is exceptional. Pickled Ginger Marketing knows the industry, it runs through our veins. A website without optimised and engaging blogs or news updates will be penalised by Google. Google and other search engines want proactive, relevant, current and authoritative content updates. A stagnant website with no new content won’t rank highly.
Elaine is supported by Craig for link building content, as she mainly look after the writing – with total passion for industry research, target audience persona, engaging content AND understand the SEO onsite process to ensure keywords and meta data are optimised so that Google crawls it to find you.


Our links that we build for our clients are relevant, have authority and offer a proven online experience. With our in-house team of link builders, together with our strong collaborations with the sector’s journalists and your target audience’s online mags, we are able to position you as thought leaders in your field of excellence, whilst driving traffic and referrals to your site.
We believe that if you have a healthy website and your content oozes quality (and by that we mean, it offers advice, solutions and engages your clients through search engine optimisation techniques) then journalists will want the same. If you are therefore seen as a thought leader through Digital PR, the links back to your website will rank you highly for Google searches.


Not only will Google penalise you if your website isn’t secure, your website data is at risk of cybercrime. Working with a digital marketing team to work with and keep you secure should be paramount. Your website requires an SSL Certificate (https), and your internal links should be secure too. If you download (esp through Google Chrome) a “Not secure” or “Insecure connection”, it means your connection to that website is either not encrypted, or it’s encrypted using a weak cipher – and they will be blocked by Google AND you are at risk. We check your website through our audits and remove non-secure links to protect you.





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