Services

Our Services

Pickled Ginger believes in getting you results through a full scope of digital marketing services, including strategy, creativity and innovation.

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DIGITAL STRATEGY CONSULTING

Your business is unique and needs the right digital capabilities to win in today’s savvy and competitive world. A digital marketing strategy offers effective planning for maximising your business benefits through business benefits through researched data analysis, algorithms, niche led technology-focused initiatives. If you have an in-house marketing team, do they have the time, resources and expertise to cover search engine optimisation (SEO) and digital marketing? Online growth is an SEO strategy that is heavily led by quality content, backlinks and a healthy website, amongst other techniques and processes. Our passion at Pickled Ginger is to work with businesses who may be starting their digital journey, or enhance established marketing and business development teams with a tailored digital strategy for your business, your industry and your online market.

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SEARCH ENGINE OPTIMISATION (SEO)

Want to get more earned traffic, leads, and sales? Start where 93% of online experiences start—with search engines. Grow your long-term authority and get more qualified website traffic, leads and sales through search engine optimisation (SEO) marketing. Pickled Ginger works with you by auditing your current digital status and gathering insights on any pain points or gaps in your online marketing. From that audit, we will offer you a bespoke analytical report, and work towards what we can deliver based on data and analysis. We never take money just for the sake of it, it’s our reputation too. We want to make it work for you, so our research and bespoke algorithms are based on data, analysis and communication that is effective for you and your business goals.

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DIGITAL COMPETITIVE ANALYSIS

With a thorough competitive analysis from Pickled Ginger using our go to leading software and tailored algorithms, we will identify the Strengths, Weaknesses, Threats, and Opportunities (SWOT) from a digital marketing perspective. From our insights we can review the intelligence to create the very best outcome for your digital marketing strategy what will work and what won’t. Ultimately our analysis is to provide our clients with the knowledge of how to strengthen its brand on Google through a spectrum of techniques, such as building quality content and white-hat backlinks. Our analysis will help the marketing decision on how to close its competitor gaps and get the webpages ranking effectively high in the search results. We’ll provide custom-tailored recommendations for how you can improve your online presence and performance, as well as explain the SEO points system with a breakdown in percentages of expectations.

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CONTENT MARKETING

Attract, acquire and engage your target audience through the creation and distribution of relevant and valuable content. Our professional writers will grow your online presence and establish you as an authority in your field. We know that quality content with fewer authority backlinks far outweighs the positive impact, than having a high volume of weak and non-secure backlinks with thin content. Google and other search engines are extremely clever, it is a “machine” that cannot be outsmarted. All the copy and content is researched and written in your firm’s tone of voice and uses optimised keywords to target your perfect audience, together with recognised CTAs (Call to Actions).

What is Content Marketing, Outreach & Guest Blogging?
  • Content marketing is the creation, distribution and promotion of content (not just in the written form) with a view to engaging with an audience of your existing and prospective clients, sharing your thoughts, opinions and expertise, and raising awareness of your brand within target industry sectors.

  • As a specialist marketing agency, we engage with leading publications to ensure our content finds its way to the most influential websites. Google positively rewards sites that acquire backlinks from authoritative sources, so outreach SEO PR should be a key component of any content marketing strategy.

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WEBSITE DESIGN & DEVELOPMENT

For our professional and corporate clients, we understand the power of a website that has quality content and is built by people who understand your industry and your audience; a website that’s not just a “pretty face”, but one that their potential clientele can find in searches, and see as a trusted source of solutions and help, with an established online reputation. Corporate business websites focus mainly on content. Whether it is purely visual or textual – content is what drives the traffic in. Working with our clients in corporate and commercial, we aim for your site to captivate the user with well-presented information, an easy navigational experience and answers at their fingertips, or at least a hook to the answers at their fingertips….

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BRANDING AND CREATIVE SERVICES

No matter your business size, industry, or location a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold have enormous competitive advantage. Our award winning designer, Mel Matthews, has worked on leading brands in television, fashion and the professional services industry, captivating their audience through brand awareness, with optimised professionalism and a unique identity. Your brand speaks volumes and coupled with clean visuals that dovetail all your digital presence, evokes the intent of the user (or potential client) to find out more.

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LOCAL SEO

97% of consumers and potential clients go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. Once they are searching for a local business online, Pickled Ginger would like to work with you to make sure your brand is high up in the local listings. Reviews are powerful for website clicks. Reviews are psychologically powerful from a behavioural science perspective, especially for professional services, as they convey trust. How do you connect with your potential client or collaborator? With the expertise of Pickled Ginger of course! Your local citations are something that Pickled Ginger can help you with as we understand Google wants to match the best solution to the user’s question. We can help you with that, either as a “localised” campaign or as part of the overall digital strategy.
Using our Local SEO services, we can offer you citations, supporting articles, GMB posts and local website suggestions via Google Maps.

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LINK BUILDING

The future of SEO relies very much on Google’s love of quality links and Pickled Ginger’s off-page SEO strategy is a winner. With our link campaigns chosen with you, you can either choose pure White Hat link building techniques with Pickled Ginger, or dovetail the whole digital marketing strategy focusing on lead generation.

Pickled Ginger’s link building team loves strategy, maths, algorithms and metrics. Google measures authority and relevancy to see how powerful or valuable a link is – but how? Its metrics will pick up on how many links are clicked and therefore, how much traffic a specific link generates.

To generate real results, you need genuine authoritative and relevant links pointing to your site – that is what we, at Pickled Ginger, can do for you. Our team are experts in this, so if you think your business would like an SEO strategy based on white hat backlinks, or to find how we use backlinks in our SEO strategies to advance your online presence, we’d welcome your call or email to find out more about you, your company and your audience.

High Quality Guest Posting Services.
  • PR SEO is an extremely effective part of a digital marketing campaign. You’ve probably heard of guest blogging but did you realise why it is SO valuable from a Google perspective? Guest posts are a brilliant way of building your backlink profile in a legitimate way (so no spammy backlinks for Google to penalise you on). Guest posts are a natural and effective way of gaining backlinks so less risky (you may have heard of some agencies buying Spammy links – we do NOT do that at Pickled Ginger, our links are White Hat only).

  • Pickled Ginger has exceptionally good copywriters on board and Elaine Pasini, the founder, is a leading content article writer, with hundreds of ghost editorial articles in many client industry online magazines under her belt. Legal writing is her forte (she loves it!) but she and her cohort can put high quality content together with ease for guest posting.

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