SEO – How to Write a Blog to get Google’s Attention
How do I write a blog that is found with search engine optimisation in mind (SEO)? Writing for your audience is always better than writing for an algorithm HOWEVER there are tips to follow when writing a blog on your website, or online in general.
How to FORMAT a blog for SEO
Formatting a blog, article, post, whitepaper, etc to be optimised for Google via your website is important owing to the way it (Google) scans, crawls and reads the keywords, and the way the website has indexed the page.
Let’s have a look at how a PRINTED newspaper might look….. example here:
See what I’ve done there?
In blogs on your website or a blog page, the Heading, Meta Description and Content are all part of SEO techniques. Google picks up on TAGS, and the tags are abbreviated to:
H1, H2, H3 etc.
These are Headings and Title Tags. Go back to the top of my blog here and see how I have the Title, the first para (in SEO terms it’s called the meta description) and the content all slightly different fonts and formats. I haven’t just played around on Word – I have strategically followed the Style format. I’ve followed the pattern on WORD (but I use WordPress so if I was doing a blog on my website I would follow the best format there). Right now, I’m using the STYLES in Word e.g.
Conclusion of formatting
Be savvy and follow the platform’s suggestions and formats.
Rules of SEO for Blogging
- Keyword research (Google Ads are a perfect way to have a think and play around – have a Gmail account? Then you can open up a Google Ad account….just start as if drafting an Ad, but don’t actually do one).
- Long tail keyword usage. What I mean by that is say I want to be found for Training for SEO. “SEO trainer” is really broad. I will elongate it by saying… “SEO trainer for law firms in Henley” for example…..narrows the search.
- Do a SERP Research for each topic you blog about. SERP Elaine… Search Engine Results Page…..these are the results pages that search engines like Google display based on users’ queries. These include both organic results and pay-per-click results from Google AdWords, which will be displayed at the very top of the page.Google’s algorithms will process a user’s search and almost instantly show them their results. The order of the search results is based entirely on relevance—if Google believes your content can fulfil a users’ search most effectively, you’ll be at the very top of the Google SERP.
- The Factors that Contribute to SERPs
- Keyword relevance. Unsurprisingly, the more the keywords on your page align with a users’ search, the more likely it will be that your content will appear higher in a search’s results page;
- Domain authority. This is why some of those enormous companies always seem to rank first. Sites with higher domain authority will be given priority in the algorithms because search engines know they can trust these sites. Factors like links to and from the site and the length of time a site has been around can all affect this score;
- The user’s physical location. Users who are searching for a vegan café in Henley don’t want to see results for a vegan restaurant in Wales, so Google will automatically take location into consideration. If you aren’t using Google My Business…you are MISSING a trick;
- The user’s browsing history. What a user searches for will impact what search results they see, even if the result differences for the same query between separate users are subtle.
Write with passion, write to add value, write to educate. Use keywords in the Heading and the Title Tags and the Meta Description (remember ….the first sentence under the heading).
Never, ever copy another person’s blog by copying and pasting. Google will penalise. If you want to use a quote or a section – cite it – the formatting has great “quote” sections too.
If you write a blog for your website and someone asks you to write a blog (or article) for their website or mag NEVER use the same blog you have on your website. Even though it’s yours and it’s great you are being seen on someone else’s page or mag, GOOGLE doesn’t realise this and it will PENALISE you. Write a NEW blog – even on the same page.
Use images. Chunk up into paragraphs (if we’re scrolling on phone, we need bite-sized). Use bullet points, hyperlink to other articles or back onto your own website, such as “services” (but make sure those hyperlinks are formatted to OPEN IN NEW TAB) and lastly, and quite importantly add a CTA.
What’s the point to you writing a blog if there’s no Call To Action.
Talking of CTAs – if you need a little help with your SEO and want your website optimised or need help with your keywords…. MESSAGE US 🙂