How to SEO….
Help with getting your blogs and articles seen in Google searches to generate leads and help with sales!
You know that blogs that aren’t formatted or optimised for Google won’t have a hope in hell of being found organically in a search? What does “organically” even mean? It means that someone searching on Google (or Bing, Yahoo etc) will type (or say) something (think Siri or Alexa) and Google will search for the best answer. Magic? Definitely not. Years of brainy people working on algorithms and consumer behaviour – so a mixture of data analysts and psychologists working together with leaders who have a passion to succeed!
Now, before I go into more detail about what, where and when we SEO our blogs, let me remind you of HOW TO WRITE QUALITY CONTENT GOOGLE NEEDS TO RANK YOU FOR IN 8 EASY STEPS.
You can click on the above link to go into more details, but for ease of reference here are the 8 steps bullet pointed here:
8 easy tips to write quality content that Google wants from us
- Understand your audience
- Keyword research
- Long-tail keywords
- Delivering value bombs
- Optimise meta data
- Internal link building
- Be consistent (use Google’s E-A-T process)
- Go the extra mile (how to)
What’s the difference between formatting and optimising?
Imagine you go into a library and the books haven’t been put in any order. They are just randomly lying on the floor, in total chaos. Nothing has been categorised or tagged. What do you do?
Scenarios of why Google loves blogs formatted and optimised to help it find your content easily
Let me take you into my local library where there appears to be a lack of organisation….
You know the title of the book and/or the author and remember what the cover looks like. Kind of….
You have no idea what book you want, or who the author might be… but you DO know that you want an educational book to help your studies in criminal law.
The conclusion of each scenario at this library? Sod it, you’re walking out and will try somewhere easier to find the answer you need.
LIBRARY ANALOGY FOR GOOGLE SEARCHES
Back to the library analogy. Libraries are categorised into genres and thereafter alphabetical to help us meet our needs quickly and efficiently. That’s exactly what we are doing here with our blogs to help Google’s searches meet their needs quickly and efficiently.
HOWEVER more than that, we have to prove to Google that the content we offer adds value to its reader and isn’t spammy or too salesy. Here’s a perfect article for you to read to help you understand what Google REALLY wants from us to help ourselves rank higher and get found in search engines.
Why not have a read of this article giving you the ULTIMATE TOP TIPS on how to write to help yourself get found by adhering to Google’s “E-A-T” guidelines. PRESS ME TO READ.
HOW TO FIND THE PERFECT ANSWER TO A QUESTION IN A GOOGLE SEARCH (think library)
FORMATTING A BLOG
It’s simple when you know how, but we have to help Google with the use of Headings. You’ll see from this example blog that I have used different headings to chunk up the blog. It’s a bit like a filing cabinet. The cabinet holds the answers, the headings break down the varied aspects within the answers to help the reader find it faster (think CONTENT PAGES in books), and then we break the content down even further to help it understand what’s a quotation and what’s text, and last but not least we help Google take action on our blogs by offering great internal links AND a simple but effective CALL TO ACTION at the end of the blog.
OPTIMISING A BLOG
You have formatted the blog so it breaks up the text to reveal simplicity and easily understood content, and now we need to optimise the Keywords, Google Snippet (meta description), Tags, Categories and Alt Text for images (Google will actually source its own text for an image unless we physically manipulate it to read what we WANT it to read, have a READ HERE of why it’s important and how to do it).
It might seem a lot to take in, but I assure you, once you get going with your writing with this new knowledge, there will be no stopping you.
Please remember, SEO is a long-term strategy. Don’t expect to see your website or blogs pop up immediately in a search. That will take time, together with your own marketing (social media shares, affiliate marketing, using lead magnets, Google Ads etc), BUT now you are writing with an SEO strategy in mind, at least your blogs CAN be found.
You have inserted the plug into the socket and turned on the electricity! Well done!
If you’d like a 121 digital marketing and SEO strategy talk, please don’t hesitate to book in with me, just get in touch here and let’s kick start your campaign!