Pickled Ginger’s 8 Tips to Create Content for Google & Searchers
SEO in 2020 is all about your readers and target audience. It’s a tough year of course, because Coronavirus is having a detrimental impact on our brands and economy.
However, we are all learning new things and why not learn how to optimise your own content for Google. Google is a search engine; it bypasses illnesses, the rankings keep working and the machine keeps matchmaking searches to their answers online. We would suggest if you’re thinking of optimising your own work to prepare an SEO content strategy that allows you to make most of the user intent to get the top spot on Google SERPs.
No matter how big or small your brand is, the ROI of your content marketing campaigns will only improve if the content benefits the users. Google wants to provide value to its customers and will only pay attention to your content if it provides exactly that.
So, how can you create content that Google will want to rank higher? Good question…but we have the perfect answer. We’re going to provide you with the 8 best tips that can help you create great SEO content. Let’s get started!
8 Tips to Create Content for Google
Are you ready to take your content marketing to a whole new level? Here are Pickled Ginger’s 8 actionable tips you should use to create superb SEO content in 2020.
Write for Right People
The Google algorithms are designed in a way that they only allow relevant content to rank. This means that your content must be highly targeted towards your audience. You must optimise it just for them. How? Well, you can do it by using ‘targeted keywords’. These are the keywords that your target audience is actively finding answers for. To find these keywords, you will have to know the 4-Ws of your target audience:
1) Who the audience is
2) What information does your audience seek
3) Why do they need information
4) Which search terms are they using
When you have all this information, you can spend time finding the most profitable keywords for your niche and try creating content around them.
Make it Readable
A major factor Google seeks to rank websites is readability. Most of the content that you find on the first page have one thing in common – they are incredibly readable. Improving the readability score of your content will help you improve visitor retention rate. Make sure your content has clarity and is well-structured. It should be simple to understand and must have logic behind every sentence you write. The more your visitors stay on your website, the lower your website bounce rate of your website – something Google loves (ie if they bounce off quickly, Google won’t see your website as having authority).
Dive into the Content
The deeper and farther you go into the topic, the more are the chances of your content getting ranked highly in Google’s pages. The most popular search engine in the world has made it clear how content with intensified focus on the topic is more likely to get on top of SERPs. To create content that is deep, you will have to blog posts that are 2,000 words or more – in-depth articles, guides, whitepapers – come up with original topics, scratch the surface more while doing Google searches. At a minimum, 800 – 1000 words, but make them count.
Boost Page Speed
We all know that we, as consumers and Internet users, aren’t patient and have a very low attention span – some say it’s less than 3 seconds (eek). This makes it important for your website to increase its load speed and load completely within seconds. Slow websites end up making their visitors frustrated. The higher the bounce rate of your page will be, the lower your content is going to rank. You can check your page speed through Google’s Page Speed checker here.
Get the Visuals Right
Did you know that articles that have relevant visuals complementing the text enjoy 94% more views than the same without images? This is true. The human brain is more receptive to images and other forms of visuals. If possible, don’t go for stock pictures. Create your own well-designed, high-quality and highly relevant pictures and use them in the article. Images also make your content look more professional and cohesive. This is super good for SEO. If you use your own images, they won’t have security issues that come with them. Long story – ask Elaine or her team if you’re not sure about this, but cybersecurity and Google Chrome are strict. Which of course is GREAT. We do not want to have our lovely websites hacked now, do we?
AND don’t forget to Alt Tag (or alt text) your images for SEO. Alt Text (alternative text) is the process of manipulating through our own text, what Google reads when it scans images.
Make it Featured Snippet Ready
Prepare your content to get on the holy grail of the Google SERP – the featured snippets. The snippet is where we, as readers, will decide if we want to click on that website. Not the heading…the SNIPPET. Behavioural psychology – if you like that kind of thing! Featured snippets are usually shown below the search ads and above the organic search results. This small block of information contains resu
lts for questions asked by users. You must answer the most asked questions in your content. Make use of lists as much as you can. Make good use of statistics and data. Finally, ensure that your content is well-structured and maintains top quality.
Do Great Research
Original research that contains fresh statistics and information about the topic is more preferred by Google. When you use fresh research for your content, the likelihood of your content getting backlinks increases. The moment you start getting backlinks, Google takes it as a positive signal for your website and ranks you higher. How to get original research content? Use your client’s project as case studies, survey your industry, show your own brand’s performance metrics. The idea is to provide more value through research.
Create Original and Creative Content
It’s important to write content that stands out. There are almost 4 million posts being written every day. You don’t want yours to get lost in the noise, right? We have a perfect way for you to write original and creative content. You can do that by speaking to your niche in a style that is ‘yours’. Figure out what makes you different from your competitors and reflect it on your website content. Make your content speak for your brand!
There you have it. We have mentioned all the best tips to follow to enable you to create great SEO content that will help Google find YOU . Do you feel ready to take on 2020 with your content marketing and SEO strategy? We’d love to know your feedback and how your blogs, articles and posts are doing. We’d love to hear from you! Want help, get in touch – we don’t bite….!