Elaine and the team at Pickled Ginger were recommended to us as SEO and Digital Marketing specialists for the legal sector. We were in a position to turn our practice into a flourishing business and wanted a long term plan to grow online. With Pickled Ginger’s data driven expert Craig to support us with a strategic digital plan, together with quality content written by Elaine, we were able to generate qualified leads to our website. We decided on specific geographical areas we wanted to target, along with gathering audience persona insights they gathered competitor analysis intelligence, and search engine user intent data. With a link building strategy as part of the project, in a period of 3 – 6 months we have become an authority on Google searches and we are happily converting our generated leads!
Pickled Ginger came highly recommended to me by a fellow entrepreneur who knew I was struggling to establish a clear branding and marketing strategy for my niche healthcare management consultancy business.
From day one, Elaine has been an absolute delight to work with. From our detailed initial telephone consultation to help determine how Pickled Ginger could best support my business, to the enjoyable and informative full day bespoke mastermind session where, after completing a very powerful SWOT analysis exercise, we drilled down into the nuts and bolts of SEO and keywords, brand engagement, and social media approach.
Elaine is just fantastic to work with, an absolute pro, her knowledge is impressive. She really knows her stuff and has an amazing way of making a complicated subject understandable!
Elaine offers practical, easy, effective tips and advice to improve SEO without the jargon and tech- speak. Even I can now navigate my way around the back-end of my website and change up a few things with confidence using this invaluable knowledge. I highly recommend for anyone who struggles to grasp this stuff!
I have worked with Elaine for a number of years and am consistently impressed by her professional approach, first class understanding of the legal sector and service based professionals as a whole, together with her ability to develop and nurture relationships. Elaine has a natural flair when it comes to marrying digital marketing & social media, plus her content creation skills are second to none. For optimised blog posts, white papers, features and newsletters that are engaging for an audience and for Google to find easily, Elaine is one of the best in the industry. I would have no hesitation in recommending Elaine and the PG team, and believe she could be the biggest asset you have.
I attended Elaine from Pickled Ginger’s SEO for Beginners workshop recently and thought it was first class. Elaine’s presentation was easy to relate to and understand (speaking as a layperson in the mysteries of SEO) and, more than that, highly enjoyable! Her approach is both practical and wise, and she provided a helpful booklet summarising the content for us to take away. I recommend Elaine and her business Pickled Ginger for very effective SEO coaching, tuition and back-up.
I really appreciated Elaine patience, time, rapport, approach and her creative, fluent writing is an art and a skill… loved working with her. Her ease of pen for SEO PR blended with her team’s technical side to produce relevant and authoritative leads & results for us has been a perfect match for our online brand.
Elaine constantly delivers pure quality content that is on point, industry specific, has our tone of voice and engages our target audience. Since she has been writing our blogs, newsletters and as a ghost writer for industry magazines and papers, our leads have sky rocketed.
Our pain points and gaps in our general marketing were easily rectified by Elaine and her team too. We were so busy concentrating on law and networking that we needed guidance and hand-holding to bring us into this digital world. She made it fun, simple and easy – plus we totally trust Elaine so can hand over any work or ideas we have and she and her team seamlessly implement.
Pickled Ginger parachuted in and worked on an intense website technical audit for a client of mine wanting to check that their current digital agency was maximising their efforts. The audit took 5 weeks and was exceptional. The amount of time, research and analysis clearly took a while and as the client’s website consists of several locations and over 500 blogs, together with 1000s of backlinks, it was no mean feat.
Pickled Ginger contractually organised an NDA for me and my client to sign, which was really professional from the outset. They stuck to their deadline, actually coming in a week early. The report was delivered in various ways through PP, Graphs and screenshots, together with extensive recommendations. We then had a Zoom call sharing screens to go through the audit to ensure I understood completely and it was absolutely no problem for Kyle and Elaine to send over a few more details in addition to my original needs.
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